Search engines aim to satisfy people with the right results, so user experience (UX) plays a substantial role in SEO. Modifications to your site should prioritize users, making the design, functionality, and material fulfill their expectations.
Algorithms like Google’s RankBrain analyze user behavior to measure their level of satisfaction and preferences. Through machine learning, there’s now a closer look at the patterned practices of users.
The percentage of searchers who click on a search engine result, or the organic click-through rate (CTR), is one area of user experience that Google checks.
It helps to show the relevance and attractiveness of a result compared to others.
Another UX signal, dwell time, which is how long someone stays on a page before returning to the SERP, is also recognized by search engines, and it can influence your SEO performance.
Depending on the type of search query, a longer dwell time can demonstrate their interest in your result or show that they have trouble finding a clear answer. The keyword and material can indicate which response is more accurate.
These metrics reflect the condition of your SEO as you make tweaks and seek to optimize. Pay attention to UX signals during your SEO education to elevate your rankings.
HubSpot’s Simplified Guide to RankBrain
WordStream’s Battle-Tested Ways to Raise Your SEO CTR
Yoast’s What Are User Signals